First Annual Tour of Lawrence  Direct Spending
Total Participants	317
Out-of-Region Participants	172
Out-of-Town Participants	123
Lawrence Participants	22
Estimated Revenues	Overnight Visitors	Daytrips	Total
Lodging	$27,800		$27,800
Food/Beverage	$12,941	$5,195	$18,137
Retail	$8,283	$3,326	$11,609
Other Spending	$7,763	$3,119	$10,882
Total Revenues	$56,787	$11,640	$68,427
Estimated Taxes*
Guest Tax	$1,668
City Sales Tax	$1,464
County Sales Tax	$281
Total Taxes	$3,413
*Based on 2010 Tax Rates:
Transient/Guest Tax: 6%
City Sales Tax: 1.55% + .59% of County Tax
County Sales Tax: .41%
Revenues per Participant	$215.86
Taxes per Participant	$10.77
Estimated Revenues for 600 Participants
Revenues	$129,515
Taxes	$6,460